What is a PIM tool? You will find that out in this article. This article is about the PIM tool. Very interesting , if you ask us!

The term PIM stands for Product Information Management. This is a relatively new concept within IT. A PIM tool is a software solution for retailers, wholesalers and manufacturers. The tool helps these players to manage their products in a central location, both the product and all the data surrounding it. From this place, product content data is collected, optimised and distributed. In this sense, the PIM tool is the central tool for Product Data Management, but it offers many more possibilities. The popularity of the PIM tool is rapidly increasing due to the strong growth and professionalisation of e-commerce. The explosive digitalisation during the COVID crisis has also given the PIM tool a boost in terms of adoption.

Using the PIM tool

The PIM tool can be used in different ways, with optimal results. The PIM system makes it very easy to manage complex products in an efficient manner, for example in terms of combinations of products or variations of a product. Think, for example, of a T-shirt in different sizes or in different colours. Managing relationships is also easy with the PIM tool, such as the dependencies between products. Important relationships within e-commerce are those between spare or replacement parts, options or accessories.

Another strength of the PIM tool is the possibility of assigning classifications to specific products or product groups. This is important, for example, for products that have been assigned an international standard. This also makes it a lot easier to import product content from central content sources. Many companies in e-commerce are increasingly active on the international market. With the PIM tool, the localisation of products can be easily tracked, so that regional adjustments such as translations can be easily managed. The PIM tool also knows how to deal with multimedia objects, because of Digital Asset Management (DAM). This system manages multimedia objects, such as images in different formats, documents and videos linked to catalogues and products. Additional functionality is provided by the options to search, format and automatically convert and export.

Here are 7 important reasons to use a PIM tool, listed in an easy-to-understand manner:

  • Use a PIM tool to manage complex products
  • Managing relationships in a PIM system
  • Follow international standards
  • Easily import product content
  • Doing international business easily
  • Multimedia objects
  • OMNI channel

PIM tool for every organisation

We help organisations find the right PIM solution for their business. We match your PIM profile with our database of PIM solutions to find the best match. We offer a free 1-hour consultation with one of our PIM Selection consultants, who has relevant industry knowledge. Are you interested? Then do our Quickscan. In just 30 minutes, you will create a profile that we can match with the right PIM system.

Do you have questions about Product Information Management, for example about PIM Selection or Implementation? Are you curious about how PIM would fit into your IT landscape? For more information, please visit pimvendors.